Exciting news for fans of The Giving Movement (TGM)! The popular homegrown streetwear brand has just unveiled its highly anticipated Spring/Summer 2024 collection, Iconic 24/7.
The new collection from The Giving Movement boasts staple everyday pieces that epitomize modern versatility. Featuring neutral hues and minimalist designs, this latest drop seamlessly blends classic aesthetics with themes inspired by UAE heritage.
Adding to the buzz, the campaign for the collection showcases none other than Dubai Bling star Loujain Adada, who has a longstanding relationship with the brand. Could this mean we’ll be spotting The Giving Movement pieces on Season 3 of the show?
Renowned for its comfortable and wearable streetwear staples, The Giving Movement has truly delivered with Iconic 24/7. Available in a palette of 13 colors and elevating its best sellers, the collection is divided into core, shell, active, and lounge ranges, ensuring there’s something for everyone. Notably, the iconic TGM label, present on all pieces, now perfectly matches the color of the garment, creating a sleek and monochrome aesthetic that’s sure to impress.
For those eager to embrace the errandcore aesthetic, look no further than these new staples from The Giving Movement, now available for purchase. And if you’re in the UAE and on the hunt for homegrown activewear, be sure to check out The Giving Movement for all your fashion needs!
