From exclusive collaborations to showcases of local talent, the Middle East’s fashion scene is abuzz with exciting developments. Here’s a roundup of the latest news and events making waves in the region:
- Ounass x Dolce&Gabbana: Luxury e-commerce platform Ounass recently teamed up with iconic Italian fashion house Dolce&Gabbana for an exclusive takeover of Cloud 22, a luxury pop-up space in Dubai. The collaboration showcased Dolce&Gabbana’s latest collections, including ready-to-wear, accessories, and fragrances, giving fashion enthusiasts in the region a chance to experience the brand’s signature glamour up close.
- The Drop SS24: In a celebration of Omani talent and creativity, The Drop SS24 fashion show brought together emerging designers and established brands for a showcase of the region’s vibrant fashion scene. Hosted in Muscat, the event featured runway presentations, pop-up shops, and panel discussions, providing a platform for local designers to showcase their collections and connect with fashion industry insiders.
- Gisou’s Hair Perfume Launch: Gisou, the luxury haircare brand founded by influencer Negin Mirsalehi, unveiled its latest innovation: a luxurious hair perfume. Infused with Gisou’s signature honey-infused fragrance, the hair perfume promises to leave locks smelling divine while providing nourishment and hydration. The launch event, held in Riyadh, was attended by beauty influencers and enthusiasts eager to experience the brand’s newest offering.
These exciting developments underscore the Middle East’s growing influence in the global fashion and beauty industries. With a vibrant mix of international collaborations, homegrown talent showcases, and innovative product launches, the region continues to make its mark as a hub of creativity and style.
