The Frankie Shop has officially arrived in the Middle East with a two-week pop-up in Abu Dhabi, marking the brand’s first physical presence in the region. Known for its clean lines and modern aesthetic, the Paris-based label is introducing its signature style to a new audience in collaboration with the Abu Dhabi Investment Office (ADIO).
The temporary retail space is open from April 18 to May 1 at Region Concept Space in Mina Zayed Port (MiZa).
Introducing the Abu Dhabi Collection
To mark the occasion, The Frankie Shop has designed an exclusive Abu Dhabi Collection. This limited capsule draws on elements of the local environment—neutral tones like ivory, olive, sand, and light brown are paired with easy, breathable fabrics. The pieces feature a mix of structured and relaxed designs, including cropped and long trench coats, oversized linen sets, clean-cut blazers, silk separates, and tie-front shirts.
Designed with regional tastes and warm-weather dressing in mind, the collection also includes modest options such as long shirt dresses, wrap jackets, and hooded tops, offering layering flexibility and day-to-night styling.
“We wanted this collection to reflect the energy of Abu Dhabi in a way that feels natural to our brand,” said Gaëlle Drevet, founder of The Frankie Shop.
Fashion Meets Culture
The pop-up is not just a store—it’s a space that blends fashion, design, and local influence. Visitors will find curated collaborations alongside the clothing, including:
- A Frankie Coffee Shop experience with Collagen 48 Café
- Custom artwork by Tulip Hazbar
- Handmade palm tree rugs by Cheb Moha
- A special edition of Karen Wazen sunglasses with exclusive pouches
Event Line-Up
Throughout the activation, The Frankie Shop is hosting a series of talks and styling sessions with industry voices and regional creatives. Here’s the schedule:
- April 18: Styling with Gaëlle Drevet (3–4 PM)
- April 19: Styling with Bettina Looney (11 AM–12 PM)
- April 20: Talk with Amandine Fornot, Founder of Collagen 48 (11 AM–12 PM)
- April 23: Styling with Sam Safavi (3–4 PM)
- April 30: Styling with Lana Qatramiz (11 AM–12 PM)
A Regional First
This activation reflects Abu Dhabi’s growing presence on the global fashion stage. “We’re proud to support The Frankie Shop’s entry into the region,” said Noora Al Foulathi from ADIO. “This initiative is a step forward in connecting international design with our local creative community.”
Whether you’re already familiar with the brand or seeing it for the first time, the Abu Dhabi pop-up offers a fresh take on city dressing with a focus on comfort, style, and simplicity.
The Frankie Shop Abu Dhabi Pop-Up
📍 Region Concept Space, Mina Zayed Port (MiZa)
🗓 April 18 – May 1
🕙 10:00 AM – 10:00 PM
